If we ask ourselves honestly—which are we first: a consumer or an investor?
We all know the answer in one sentence: the consumer comes first. But our attention is always drawn to whatever we focus on most. And in the current system, our attention is relentlessly directed toward investment.
As human beings, we are both consumers and investors at the same time. But while this is essential, not everyone has the opportunity to become an investor. The current economic system systematically separates these two roles for most people.
And here lies the root of most of humanity’s problems.
When a person’s basic needs are finally met, they tend to focus solely on their investment power. They forget their existence, where they stand, how every person is connected to every other—through family, society, economy, politics, and ultimately, as living beings on the same Earth. We are all passengers and pilots of the same boat. We cannot afford to forget that.
If one among us becomes powerful but cannot ensure the basic needs of others, then only one path remains: collective action.
If capitalism can bring economic success to an individual investor, why can’t collective action—where we act as a single entity to manage our own capital—bring success to all of us?
The Essentials Economy is that collective method.
In this system, from the day after a child is born, their food and shelter needs can be met—and they can be made an investor at the same time. Not only that, but through their purchasing power for basic needs, they will also qualify for ownership shares in all businesses included in the new economy.
But in the current economy, only children born into wealthy families are born with this fate. Ordinary families have no such opportunity. Moreover, when they grow up and eventually gain the ability to invest, they must buy shares in each company of the old economy separately—and it is extremely risky for them.
The new economy will bind us all into one family. Every child in this family will be born as a child of a wealthy family—because we now know that as consumers, we are the only source of capital, and it is we who have been exploited by the investor class.
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